🇧🇪 Guide for Belgium

How to Open a Barbershop in Belgium: Complete Guide 2026

Everything you need to know to open your barbershop in Belgium: legal requirements, KBO/BCE registration, VAT (BTW/TVA), permits, initial investment in Euros, strategic location, and steps for success.

Opening a barbershop in Belgium can be an excellent business opportunity. The men's grooming market is growing, and more customers are looking for quality services and a professional experience in modern barbershops.

In this complete guide, we explain step by step everything you need to know to open your barbershop in Belgium: from legal requirements and business registration (KBO/BCE), to VAT (BTW/TVA), initial investment in Euros, strategic location, equipment, and management tools that will help you succeed from day one. Belgium has three regions (Flanders, Wallonia, Brussels)—procedures may vary slightly by region.

8 Steps to Open Your Barbershop in Belgium

1

Before opening your barbershop in Belgium, it's essential to conduct market research and create a solid business plan. Identify your target audience, analyze the competition in your area, and define your unique value proposition. Many barbershops we see struggle with unclear positioning—knowing your market makes a real difference.

2

In Belgium, you need to comply with several legal requirements: business registration (KBO/BCE company number) via a one-stop shop, VAT registration (BTW/TVA) with the tax authority if applicable, social security (RSVZ/RSI for self-employed), and if you hire staff—payroll and social security. One common issue in Belgium is starting before completing business registration; avoid this to prevent fines.

3

The initial investment to open a barbershop in Belgium can range from €15,000 to €80,000 EUR depending on size, location, and quality of equipment. Includes: rent deposit, professional equipment, furniture, decoration, initial inventory, and working capital. In our experience working with barbershops, those who budget for 3–6 months of runway see better results.

4

Location is key to success. Look for areas with high foot traffic, near offices, universities, or residential areas. Consider nearby competition and visibility. Prime spots in Brussels, Antwerp, or Ghent cost more but attract more walk-in clients.

5

Invest in quality equipment: professional barber chairs, mirrors, adequate lighting, cutting tools, hair and beard products, and a management system like BarberíaClub to manage appointments and clients.

6

Hire experienced barbers with good skills and attitude. Define schedules, wages, and clear policies. Comply with Belgian employment law and register employees for social security. A good team is essential to create a memorable experience that makes clients come back.

7

Implement management software like BarberíaClub to organize appointments, manage clients, send automatic reminders, and accept online bookings. This will save you time and improve the customer experience from day one.

8

Create a presence on social media (Instagram and Google are widely used in Belgium), offer opening promotions, and get listed on Google Maps. Word of mouth is powerful, so offer exceptional service and ask happy clients to leave reviews.

Research and Business Plan

Before opening your barbershop in Belgium, it's essential to conduct thorough market research and create a solid business plan. Many barbershops we see struggle with unclear pricing and target market—this step helps you avoid that.

Key elements to research:

  • Competition analysis: Identify how many barbershops are in your area, what services they offer, their prices (typically €15–€45 for a haircut in major cities), and what differentiates them. Use Google Maps and local directories to analyze competition.
  • Target audience: Define your ideal client: age, budget, and preferences. In Belgium, barbershops often serve professionals, students, and families—tailor your offer to your location (Flanders, Wallonia, or Brussels).
  • Average market prices: Research what other barbershops charge. Prices vary by city: Brussels and Antwerp tend to be higher; smaller cities may be lower. Typical range: €15–€40 for a basic cut, €25–€60 for cut + beard.
  • Service demand: Evaluate if there's sufficient demand. Consider population density, nearby offices or universities, and foot traffic in areas like Brussels Centre, Antwerp Centrum, Ghent, or Leuven.
  • Peak hours: One common issue in Belgium is not matching operating hours to when people actually come—observe local patterns and consider lunch and evening slots.

💡 Tip: In our experience working with barbershops in Belgium, those who start with a simple business plan (target market, services, prices, monthly goals) perform better than those who skip planning entirely. Regional one-stop shops (e.g. 1819 in Brussels, ondernemersloket in Flanders) offer free startup advice.

Estimated Initial Investment

The initial investment to open a barbershop in Belgium can vary significantly. Here's an approximate breakdown in Euros (EUR):

Rent (deposit 2–3 months + first month)€2,000 – €15,000
Professional equipment (chairs, mirrors, tools)€5,000 – €25,000
Furniture and decoration€2,000 – €10,000
Initial inventory (products, supplies)€500 – €2,500
Permits and legal (registration, VAT, insurance)€300 – €1,500
Renovations (if applicable)€2,000 – €15,000
Initial marketing€200 – €1,500
Working capital (3–6 months)€3,000 – €15,000
Total estimated:€15,000 – €80,000

Note: A small barbershop with basic equipment can start around €15,000–€35,000. A larger or more premium setup in Brussels or Antwerp may require €50,000–€80,000 or more. In our experience working with barbershops, keeping 3–6 months of operating expenses as working capital reduces stress in the first year.

Strategic Location

Location is one of the most important factors for success. Look for areas with good foot traffic, visibility, and access. In Belgium, being near offices, universities, or busy high streets often helps.

Key cities and areas:

Brussels

Centre, Ixelles, Saint-Gilles, Schaerbeek—high rent but high traffic. Good for premium or mid-range barbershops.

Antwerp (Antwerpen)

Centrum, Zuid, Eilandje—strong market with good foot traffic and slightly lower rents than Brussels.

Ghent (Gent)

Centrum, Patershol—vibrant city with student and local clientele.

Other cities

Bruges (Brugge), Leuven, Liège (Luik), Charleroi, and Namur offer strong markets with varying rent levels.

Equipment and Furniture

Quality equipment is essential for providing excellent service. Invest in professional chairs, mirrors, clippers, scissors, and good lighting. Add a management system like BarberíaClub to manage appointments and clients from day one.

Note: For a small barbershop with 2–3 chairs, equipment can cost roughly €5,000–€25,000 depending on quality and brand.

Staff Hiring

Hire barbers with good skills and a professional attitude. Define clear schedules, wages, and policies. Register employees for social security and comply with Belgian employment law. A good team creates a memorable experience and brings clients back.

Management System and Technology

A good management system helps you organize appointments, manage clients, and send reminders. Many barbershops we see struggle with no-shows and double bookings—software like BarberíaClub solves this and offers online booking that Belgian clients increasingly expect.

💡 Our recommendation: Use BarberíaClub to manage your barbershop. It has a free version and a paid plan with a free trial, and is designed for barbershops.

Marketing and Promotion

Effective marketing is crucial to attract clients. In Belgium, Google and Instagram are widely used—post your work, location, and prices. Get your barbershop on Google Maps (Google My Business) and encourage reviews. Offer opening promotions and rely on word of mouth by delivering excellent service.

  • Google Business Profile: Register and keep your address, hours, and photos updated
  • Instagram: Post regularly; consider paid ads for your area
  • Encourage happy clients to leave reviews on Google and refer friends

Tips and Best Practices for Success

Start small and grow

You don't need 5 chairs from day one. Start with 1–2 chairs and expand as your client base grows.

Focus on service quality

Excellent service is your best marketing. Take time with each client, listen to what they want, and exceed their expectations.

Build relationships

Get to know your clients. Remember their preferences and create a welcoming atmosphere so they keep coming back.

Frequently Asked Questions

Do I need a license to open a barbershop in Belgium?

You need business registration (KBO/BCE company number) via a one-stop shop, VAT registration (BTW/TVA) if applicable, social security registration (RSVZ/RSI) for self-employed, and compliance with hygiene regulations. There is no specific barber license for basic operation. Liability insurance (BA/RC) is strongly recommended. If you hire employees, you must register as an employer and comply with employment law.

How much does it cost to open a barbershop in Belgium?

The initial investment can range from €15,000 to €80,000 depending on size, location, and equipment. A small barbershop can start around €15,000–€35,000; a larger or premium setup in Brussels or Antwerp may require €50,000–€80,000 or more.

What is the first step to open a barbershop in Belgium?

Register your business through the one-stop shop in your region (1819 in Brussels, ondernemersloket in Flanders, Guichet d'entreprises in Wallonia) to get your KBO/BCE company number. Then complete VAT and social security registration. Doing market research and a simple business plan first will help you choose location and pricing.

Ready to Open Your Barbershop?

Start managing your barbershop professionally from day one with BarberíaClub